Adjusting Your Landing Page for 2012
If you want to find success in the online marketing game, and by success I mean to actually sell products and cash in the commissions, not just have visitors to your site, first you must devise an image for yourself. But what does an image consist of? Your image is how the visitor who clicks on your site perceives you. You see, it’s all about first impressions and usually, the marketer who makes the best first impression will be the one who will sell his product.
In an evolving medium like online marketing it is absolutely vital that you stay on course with everything new that is released and taught. This of course includes the things that are in fashion and the ones that aren’t anymore. A perfect example of something that is popular nowadays is the Video Sales Letter creation. And as a good marketer you should know exactly what to do with it.
In the end, it all comes down to whoever has the best site in matters of design and content. You could very easily find out that being on the first position of Google is not a guarantee that you will actually sell products. Your distant rival, who is on page 2 could very well steal your customers away for the simple fact that he knows his game, makes sure he gives what people want and of course, he uses a good video sales letter.
I was talking about things that are in fashion and the ones that went out of fashion. And one thing that screams the latter is the over-used sales copy that is made entirely out of text. Nevertheless, if you take a closer look at the huge headers and the other gimmicks that it contains you will realize that those things were not just there to grab attention.
No, they were also supposed to make you believe, as a visitor, that this product that I’m currently viewing is the solution to all of my problems. All those headers and the lists of things one can achieve if the product is bought and used are supposed to make the visitor feel comfortable about their future purchase. So, in a fact what you are trying to do is to get inside his head and project what you want them to believe.
But this and many more can be achieved through a video as well. Video Sales Letters have become relatively cheap to create due to the fact that now you will find a large number of companies who would happily do it for you.
Taking a closer look at why a video sales letter is far superior to a simple sales copy:
As pointed out above, the sales copy has one single strong point and that is its ability to grab attention. That might be the easiest thing to do, especially when you compare it to the ability of maintaining the interest in the visitor. This is difficult because visitors are rather lazy and impatient and even the smallest distraction might determine them to go away from your page and never come back.
A video sales letter however, not only does it raise your visitors interest but it also maintains it. People love watching videos and they will finish it. They want everything to be right in front of them in the most simplified way possible. Plus, the communication between you as the seller and him as the potential customer is far more personal than with a text sales copy.
In conclusion, try to adapt to what is expected from marketers today and always try to be a step ahead of your rivals.
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